學門類別
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Warner-Lambert Canada Inc.
內容大綱
The case describes the problem facing the president and credit manager of Warner-Lambert with respect to financial position of a major distributor. The distributor's financial statements have just been received by the company and the situation is much worse than anticipated. The survival of the distributor is clearly threatened and Warner-Lambert must consider a new distribution network for the territory.
學習目標
This case involves credit management. The student is given financial statements for the distributing company and a technique the company uses to establish credit limits. Information is available about WL's experience with the distributor, the difficulties associated with changing distributors, and other relevant information. Students must decide what to do.