個案資料
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Johnson & Burgess Limited
內容大綱
Johnson & Burgess, one of Canada's most successful and largest advertising agencies, must make a key ethical decision. It has been invited to make a speculative presentation for the largest account it has ever been offered. However, the account creates internal division because it is for a cigarette manufacturer. Key agency personnel may quit if the account is taken, yet other agency workers may not stay if the account is passed over.
學習目標
The objective of this case is to explore the ethical dimensions of a business problem from the perspectives of various stakeholders. This case should be used in a strategy formulation course.