學門類別
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Cambridge Products Inc. (C)
內容大綱
A small American cookware manufacturer has been very successful in selling to Japan. Suddenly the market in Japan has collapsed. What should be done now? (This is the last case in a series titled Cambridge Products Inc. (A), Cambridge Products Inc. (B) and Cambridge Products Inc. (C).)
學習目標
This case involves the decision of a small U.S. manufacturer of aluminum cookware to enter the Japanese market. Beyond the go-no go decision, are decisions concerning the mode of entry, the speed of entry, the terms of contract and what modifications, if any, to make to its product to make it more saleable in Japan.