個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sterling Marking Products Inc.
內容大綱
The international marketing manager of Sterling reviews his options for selling their newly-developed embosser in the United Kingdom. Possibilities exist for licensing, exporting, joint ventures and acquisitions. In addition, the product is attracting attention from dealers around the world. Sterling requires an international expansion strategy in terms of which markets to enter, speed of entry and choice of mode.
學習目標
<ul><li>To introduce issues of the selection of entry modes, choice of countries, and the speed of entry.</li></ul>The case is written from the perspective of a business graduate, someone with whom students should be able to identify.This case is intended for early use in the Internationalization course.