個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Young Canada Dock Builders
內容大綱
This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.
學習目標
The case provides an excellent opportunity to discuss the Four P's of Marketing. Promotion is emphasized.