個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Kentucky Fried Chicken in China (B)
內容大綱
The VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a follow-up case Kentucky Fried Chicken in China (C) are available.
學習目標
To inform students of the challenges and opportunities associated with investing in China and to highlight the importance continuity plays in strategy formulation and implementation, particularly in China.