個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Kellers' Freehouse (A)
內容大綱
This is the first case of six cases which will assess the feasibility of starting a brew pub while reviewing various managerial accounting and business decision-making tools. See Kellers' Freehouse (B), Kellers' Freehouse (C), Kellers' Freehouse (D), Kellers' Freehouse (E), Kellers' Freehouse (F)
學習目標
This session will focus on setting realistic objectives, assessing information needs, and identifying potential sources of this information. In addition the use of consumer surveys as a market research tool will be critically evaluated.