個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Kellers' Freehouse (C)
內容大綱
The third case of the Kellers' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub. See Kellers' Freehouse (A), Kellers' Freehouse (B), Kellers' Freehouse (D), Kellers' Freehouse (E), Kellers' Freehouse (F)
學習目標
To lead the students through the development of a marketing plan.