學門類別
最新個案
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Kellers' Freehouse (C)
內容大綱
The third case of the Kellers' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub. See Kellers' Freehouse (A), Kellers' Freehouse (B), Kellers' Freehouse (D), Kellers' Freehouse (E), Kellers' Freehouse (F)
學習目標
To lead the students through the development of a marketing plan.