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The Pool Doctor
內容大綱
The manager and owner of The Pool Doctor, is in the process of formulating a marketing strategy for the coming year. Many strategic issues remain unresolved, such as how to advertise, whether he needs to change suppliers, and deciding upon a basic product mix to achieve maximum profits and long-term success.
學習目標
<ul><li>To introduce students to marketing communication issues in a small business setting.</li><li>To get students to identify the appropriateness of various business opportunities which might be used to expand an existing and profitable service operation.</li><li>To introduce or reinforce issues relating to services marketing.</li><li>To illustrate the collection and use of marketing research information when financial resources are limited.</li></ul>