個案資料
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The Body Shop Canada
內容大綱
A student about to complete his MBA is considering purchasing a franchise in The Body Shop Canada chain of specialty stores. He has discussed the opportunities with company officials and drawn up pro forma financial statements. He now has to evaluate the opportunity and his fit with the organization. Despite the financial projections, would he be happy as a franchisee and would The Body Shop Canada be happy with him? Unlike many franchising cases, this case asks the student to take the role of the potential franchisee rather than that of the franchisor.
學習目標
<ul><li>To introduce students to franchising as a means of business expansion.</li><li>To introduce students to an organization whose whole raison d'être is built around environmental responsibility.</li></ul>