個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Custom Car Care
內容大綱
Custom Car Care is an owner-operated company that does custom detailing and cleaning of cars on a part-time basis. The owner would like to quit his current part-time grocery store job and run his business full-time, but he is unsure if it will be profitable enough. He needs to prepare a break-even analysis and a complete marketing plan for the business.
學習目標
This comprehensive case provides an opportunity to cover the entire marketing framework and is particularly useful to demonstrate a break-even with a profit level.