個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Transalta Utilities Corp.
內容大綱
As they approached their strategic session, TransAlta's senior executives confronted a changing business environment. The company's goal had always been to provide reliable electric service to their customers at the lowest possible cost. Now a new variable was entering the picture: the environment and the question of sustainable development. The release of the report of the World Commission on Environment and Development, chaired by Harlem Brundtland, gave credibility to the concept of sustainable development and has elevated environmental issues on the international agenda. How would this impact the company's business strategy and competitive advantage?
學習目標
This case can best be positioned in a managing change section of a Strategy course.