個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Atel: Packaging of Network Services
內容大綱
The manager of a telephone company is examining all major forms of marketing research in an effort to answer questions about how to package together 15 network features for the residential market. This case is especially useful to illustrate research design issues.
學習目標
<ul><li>To discuss the major issues in marketing research.</li><li>To practice in research design.</li><li>To illustrate services marketing.</li></ul>While this case is brief, it has been used with groups ranging from undergraduates to executives with great success because of their interest and reasonable familiarity with the services discussed.