學門類別
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Greaves Brewery
內容大綱
An expansion in the bottling plant of a brewery leads to a reassessment of the manual palletizing operation. It is possible to purchase expensive automatic equipment and a choice of makes is involved.
學習目標
<ul><li>To introduce basic issues of technology choice and process analysis and some issues in purchasing.</li><li>To expose students to a typical labor versus equipment trade-off.</li><li>To explore a situation in which both hard and soft information need to be combined.</li></ul>The case is designed to be used in the early stages of an introductory course in operations management. It has also been successfully used as a mid-term examination case in the same course.