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Diaper War: Kimberly-Clark Versus Procter & Gamble (A) (Condensed)
內容大綱
This case highlights Kimberly-Clark's perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry in 1989. The competitive struggle involves a broad range of issues including: rapid product development, international threats and opportunities, diversification options and public pressure over environmental concerns. In particular, Kimberly-Clark must decide on a response to P&G's most recent product introduction.
學習目標
The case illustrates the multiple dimensions of head-to-head competition evident in the competitive rivalry component of Porter's five forces framework. As such, the case is useful in desegregating the environment component of the Diamond-E framework.