學門類別
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Aer Lingus - ATS (B1)
內容大綱
Eighteen months after selling 75% of his company to Aer Lingus, Klaus Woerner, general manager and 25% shareholder, is proposing expansion to California. The Board thinks the move is premature, and in the wrong part of the country. This is the second in a three case series titled, Aer Lingus - ATS (A), Aer Lingus - ATS (B1) and Aer Lingus - ATS (B2) addressing minority shareholders who are also key managers.
學習目標
<ul><li>To highlight the role of management preferences in the formulation and implementation of strategy.</li><li>To illustrate some of the pitfalls that unrelated diversification can bring.</li></ul>Because of this dual focus, the case can be used as a bridge between the management preferences and strategic balance sections of the course. Aer Lingus - ATS (A) - Video is strongly recommended, which effectively conveys the nature and strength of Klaus' management preferences.