個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Imasco Limited: The Roy Rogers Acquisition
內容大綱
The chairman and CEO of Imasco Limited was reviewing an acquisition proposal from one of its operating units, Hardee's Food Systems, to purchase the Roy Rogers Restaurant chain. While he was inclined to support the proposal, he wanted to carefully weigh its broader impact for Imasco as a whole. The probable price of $390 million represented a substantial commitment of funds, at a time of slowing growth in the U.S. fast food business.
學習目標
<ul><li>To explore the controversy over whether conglomerate/unrelated diversification makes sense as a growth strategy.</li><li>To assess an opportunity to develop further a diversification program.</li></ul>