個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Airtech Limited
內容大綱
George Patrick, president of Airtech Limited, is faced with both severe competition and under-utilization of the company's manufacturing capacity. He is considering a number of options, including a complete departure from the manufacturing business.
學習目標
This case raises a wide range of related industrial marketing issues - market selection, product planning, pricing, and distribution. The context is a small company that virtually all students can understand, and the problems are most urgent.