學門類別
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Airtech Limited
內容大綱
George Patrick, president of Airtech Limited, is faced with both severe competition and under-utilization of the company's manufacturing capacity. He is considering a number of options, including a complete departure from the manufacturing business.
學習目標
This case raises a wide range of related industrial marketing issues - market selection, product planning, pricing, and distribution. The context is a small company that virtually all students can understand, and the problems are most urgent.