學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Pert Plus
內容大綱
Planning is underway for the launch of Pert Plus shampoo in Canada following two successful product launches in the U.S. A number of launch decisions have already been made. Major decisions remain to be made on pricing and on response to probable trade pressure for compensation on inventory of the original product. The teaching objectives include the development of pricing decision-making skills through analyses of consumer behaviour, trade behaviour, and forecast financial outcomes.
學習目標
<ul><li>To develop number skills to ensure development of accurate contribution estimates.</li><li>To develop pricing decision-making skills through analyses of consumer behaviour, trade behaviour, head office behaviour, and forecast financial outcomes.</li></ul>