學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Quadra Logic Technologies Inc. (A)
內容大綱
In late June 1987, Ron MacKenzie, executive vice-president of Quadra Logic Technologies Inc. (QLT) located in Vancouver, was thinking over the firm's latest opportunity to commercialize a product. The small company's research group had come up with a drug which, when combined with laser technology, could be used in the treatment of cancer. Killing malignant tumours with beams of light ... it's right out of science fiction, he muttered to himself. We've got to market this product. But how? Can we do it ourselves or should we sell it to someone else? Maybe we should wait until we're in a better position to support it. A follow-up case, Quadra Logic Technologies Inc. (B) is also available.
學習目標
<ul><li>To illustrate the wisdom of evaluating the bigger picture to make sound decisions, and the potential hazards of wanting to do something.</li><li>To discuss the types of challenges associated with the growth of small, but technologically-progressive firms.</li></ul>This case can be used in introductory and advanced international business courses.