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Procter & Gamble: Facelle Division Facial Tissue
內容大綱
In August 1991, Procter & Gamble Inc. (P&G) acquired Facelle Paper Products, a Toronto-based manufacturer of tissue, towel and sanitary products, for $185 million. By March 1992, P&G was prepared to consider a major repositioning of the Facelle brands (Royale and Florelle) in the facial tissue market. The product formulation, their brand names, pricing, and advertising strategies were all under review.