個案資料
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Western Fitness
內容大綱
The University of Western Ontario's fitness unit coordinator was wondering how to improve the aerobics program. With financial and time constraints, a very seasonal demand pattern, and an entirely part-time staff with relatively short tenure, she wondered how to improve the quality of service, the suitability of classes, the number of classes, and the productivity of program administration. Students have to analyze market survey data and develop a plan of action.
學習目標
Western Fitness is a service operations case which covers the Task Analysis section of the Production/Operations framework and allows for discussion of issues, process flow, trade-offs, and action plans. The case is particularly useful in demonstrating the following topics: a situation representative of the many service operations prominent in Canadian business today; the issues common to service operations managers, including the management of human resources and the juggling of several different issues at once; the need to assign priorities when many problems are looming.