個案資料
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Blackshop Bistro
內容大綱
The son of the founder and owner of Blackshop Bistro (and an employee) had to decide how to respond to his father's suggestion that the family business relocate to a new commercial building nearby. The fine-dining restaurant had enjoyed great success; however, to achieve its growth objectives and offer the founder's sons an opportunity, the business must seek alternatives to expand sales. Expansion may ultimately threaten the Bistro's current strategy and target market. In addition, the move would require significant financial, marketing, and operational changes.
學習目標
<ul><li>To discuss strategy development and organization for growth in a family business.</li><li>To examine a growth opportunity and the effects on business strategy (product/market, operations, etc.).</li><li>To operationalize strategy using financial, marketing, operations and human resource tools.</li></ul>