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Wellington Insurance (A)
內容大綱
The newly appointed president and CEO of Wellington Insurance, a company without hope according to a recent consultant's report, is faced with the challenge of effecting a complete revitalization at Wellington when prospects for the industry and company look bleak. The case series Wellington Insurance (B) and Wellington Insurance (B1) (Condensed B Case) provides the opportunity to experience the full breadth of strategic analysis, from analyzing the competitive options within an industry to assessing an organization's readiness and capability for revolutionary change.
學習目標
<ul><li>To experience the full breadth of strategic analysis from analysing the competitive options within an industry, to assessing an organization's readiness and capability for change.</li><li>To go beyond analysis to challenge the students to prepare an action plan to address the issues facing Wellington.</li><li>To compare and contrast student action plans with the radical change program implemented by Wellington.</li><li>To demonstrate one of the most radical change processes undertaken by an organization.</li><li>To assess the impact of a radical change program.</li><li>To address the question of What next? after a radical change program.</li></ul>This case can be used in an undergraduate, MBA and executive class on general management or business policy.