個案資料
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Clearly Canadian Beverage Corp.: Creating a New New Age Product
內容大綱
Doug Mason wished to create a new product that would cater to the interests of a new age generation, and he chose the development of a beverage that would have a healthy lifestyle image. His entrepreneurial start-up led to very rapid expansion and ultimately to sales in other countries. Clearly Canadian relies upon other companies to provide equipment for transportation and distribution, enabling it to operate with relatively few employees and a small base of physical capital. The case poses an interesting question, Is the company a small service sector enterprise or a large manufacturing business?
學習目標
This case is one of a set of eight cases that deal with the adjustments of Canadian corporations to new trade and investment agreements, particularly the Canada-United States Free Trade Agreement (FTA) and the North American Free Trade Agreement (NAFTA). Most of these cases deal with small- and medium-sized enterprises (SMEs) where significant adjustments are necessary.<br><br>Each case is a springboard for discussion of basic issues that confront Canadian corporations and Canadian governments as a result of these new agreements. Each teaching note deals with a set of broad issues that students will enjoy debating. Beyond these broad issues, of course, is the central question for each corporation: how should it adjust its strategy to deal with the new realities it must confront.<br><br>The other cases in this series are: <a href=https://www.iveycases.com/ProductView.aspx?id=22196>Dynamic Windows & Doors Inc.: Creating a New Small Business with Global Ambitions</a>, <a href=https://www.iveycases.com/ProductView.aspx?id=22162>Pacific Western Brewing Company</a>, Autotube Limited: Creating New Products For a Changing Marketplace, Les Industries de la Rive Sud Ltee: Competing in the Global Furniture Market, Dynapro Systems Inc.: Innovation and International Alliances, Polymer International: Taking Advantage of the FTA and <a href=https://www.iveycases.com/ProductView.aspx?id=22892>Mountain Equipment Co-op: Retailing With a Difference</a>.