學門類別
最新個案
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GE Energy Management Initiative (B)
內容大綱
Six months into the operation of the energy management business, GE Energy Management Initiative has lost a bid for a large contract. Its general manager learns that the division to which it reports is getting out of the energy management business because of a questionable strategic fit within the division, and a lack of results. The general manager wonders how to proceed. (This is a sequel to GE Energy Management Initiative (A).)
學習目標
GE Energy Management Initiative (A) presents background on GE, the energy management business opportunity, and the issues of an appropriate home. GE Energy Management Initiative (B) reports the initial actions taken by Bhatt and carries the development of the business forward to a point of a crisis and potential shutdown. Both require the student, as Bhatt, to come to grips with difficult circumstances, and determine the best action to take in the interests of the company and of himself.