個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
RAMPAC Distributors
內容大綱
An entrepreneurial university student found himself contemplating several decisions that could drastically alter the operations of his summer business distributing household paper products and cleaning supplies in Montreal. These decisions included three ways to expand (enlarge the salesforce, target a new market and pursue a franchise program), and three ways to change the nature of the venture (launch an environmental line, distribute non-perishable foods and reduce delivery quantities). Underlying all of these was the possibility of selling the business and pursuing an opportunity with a multi-national corporation. Students have to evaluate the current strategy and operations and assess the viability of the proposed alternatives.
學習目標
This case is intended for the strategic management section of an introductory business course. Interesting discussions can also be generated involving basic marketing, salesforce management, and entrepreneurship.