個案資料
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Ugly Dog Pizza Company
內容大綱
Melissa Simpson, a loan officer at the St. Thomas Alliance Trust Company, has to decide about a $100,000 loan request for a new restaurant, The Ugly Dog Pizza Company. The operators, Pete Bates and John Symonds, have some experience in food management, but neither of them has ever started and operated a restaurant. Other factors contributing to her difficult decision include minimal collateral coverage, a recent approval from the federal government for a business loan and a fiercely competitive restaurant marketplace.
學習目標
<ul><li>To focus exclusively on the second half of the finance framework (projected statements, 4 C's, decision making and action plan) using a semi-comprehensive case.</li><li>To illustrate a start-up loan request and the complications associated with assessing success as an outsider/loan officer.</li><li>To illustrate, from an entrepreneurial point of view, the information needed to develop a comprehensive business plan.</li><li>To introduce students to available alternatives of financing business needs.</li></ul>