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Damark Packaging Inc.: Wrapping Up Mexico
內容大綱
The vice-president of Damark Packaging Inc. must decide whether to accept or reject a US$1-million order for shrink wrap packaging equipment. Should Damark focus on external markets for survival? Is there a 'fit' between the company's external environment, its internal resources and the preferences of its management team. Pedagogically the case explores the issue of external markets and the decision faced by many companies of how to decide on the external environment that presents the best opportunities for their organization.
學習目標
<ul><li>To examine the relationships among environment, internal resources and management preferences.</li><li>To illustrate that although an analysis of the environment might indicate lucrative opportunities, a firm should consider whether its internal capabilities will permit its expansion into these new markets and whether management is interested in leading the organization into these uncharted waters.</li></ul>