個案資料
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London Free Press (B) - Strategic Change
內容大綱
This case is designed for in-class distribution to build on the London Free Press (A) case, 9A95M016. It presents information about an organizational change proposal involving the reorganization of the editorial department into cross-functional work groups which is designed to support the locally-responsive strategy of the London Free Press. The new cluster form of organization meets resistance from many who question not only whether it is a viable option, but also whether anything needed to be done at all. McLeod must decide whether, and how to proceed.
學習目標
<ul><li>To work through the problems involved in trying to build a change plan when it is not at all clear to organization members that change needs to take place, let alone what the nature of the change should be.</li><li>To introduce a model of organizational change, starting with an assessment of whether change is necessary, to the urgency of the need for change, and proceeding to an analysis of organizational and personal readiness to make change happen.</li></ul>