學門類別
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Marilyn M.
內容大綱
Nancy Featherstone, an account manager with the Royal Bank, was assessing a client request for an expanded operating line of credit. Ashleigh Cosmetics Ltd., a Montreal-based manufacturer and distributor of women's cosmetics, planned to launch a new red lipstick line called Marilyn M. Ashleigh had applied for a $2,000,000 increase in its authorized operating line for a total of $4,500,000. The estimated increase was based partly on anticipated inventory and receivable peak levels for the new product.
學習目標
The purpose of this case is to enhance students' understanding of business risk, particularly marketing risk. In addition, the case provides students with an opportunity to:<ul><li>Do a thorough size-up of the firm</li><li> Determine acceptable lending criteria from a bank's perspective</li><li>Project future financial needs</li><li>Assess Ashleigh's collateral position.</li></ul>