個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Info-Tech Publishing
內容大綱
The partners of the newly formed Info-Tech venture are in the process of formulating their company's marketing strategy. They have spent over a year developing their company's product - a six-page, bi-weekly news service delivered to subscribers via e-mail that summarizes recent advancements in the computer technology industry. They must now decide on how to price and promote the service.