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Global Introduction of the New Pantene Shampoo: Success in Taiwan
內容大綱
In this first case of a three-case series, Procter & Gamble's strategy for a new shampoo product is outlined. The product is successfully developed and introduced to the Taiwan market. In the series' two subsequent cases, planning for the introduction of this product in Canada (9A99A039) and in the Philippines (9B00A010) is examined.