個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Future Shop: Retail Customer Research
內容大綱
Future Shop is a large retail store chain that specializes in audio, video, computer equipment and software, and appliances. A student group has conducted a research study of Future Shop customers' perception of the strengths and weaknesses of the chain and submitted their findings.