學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Malkam Cross-Cultural Training
內容大綱
Malkam Cross-Cultural Training is a provider of language and cultural diversity training. A development associate must prepare recommendations for the firm's latest marketing campaign. The company was anxious to develop its company brand as distinct from the reputation of its founder and president. The development associate had narrowed the promotional choices to two: develop a direct mail campaign or a print advertising campaign. He must be able to gauge and monitor the success of either or both campaigns.