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Harlequin Enterprises: The MIRA Decision
內容大綱
Harlequin Enterprises is a well-known publisher of series romantic fiction and is facing threats to its leading position as the world's largest romance publisher. This threat comes from the growing popularity of single title women's fiction novels. While Harlequin was the dominant and very profitable producer of series of romance novels, research indicated that many customers were reading as many single-title romance and women's fiction books as series romances. Facing a steady loss of share in a growing total women's fiction market, Harlequin convened a task force to study the possibility of re-launching a single title women's fiction program. (A video is available, product 7B03M007, that features four senior managers discussing the challenges the company faced.)