個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Audible.com

內容大綱
Audible Inc. is one of the largest providers of audio content, such as books, magazines and newspapers. The company has a large library of hours of content, strong alliances with partners including Microsoft, Amazon and Random House, and a growing customer base, but the company has lost money since it began. The chief executive officer and chief financial officer must decide how to raise funds to keep the company going, while maintaining its partner and customer relationships.
涵蓋主題
新增
新增