Why Negotiation is the Most Popular Business School Course

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Just as negotiating has become an ongoing process, so too has learning new negotiating techniques. Improving your negotiation skills, write the co-authors of this article, is a long journey that involves constant reflection, awareness, and openness to feedback. In the article, a valuable and extremely useful primer for negotiators, they describe and outline the preparation, value-claiming and value-creating strategies that are the foundation of any successful negotiation.
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