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Gome Home Appliance Co. Ltd.
內容大綱
In just 15 years, founder Huang Guangyu had turned Gome Home Appliance Co. Ltd. into the largest home appliance retail chain in China in terms of sales. However, the company faces several internal and external challenges. It is becoming increasingly difficult for Gome to attract qualified employees, to obtain capital for its continued growth and to ignore its competitors. To respond to these challenges and the changing environment of the industry, Gome's once retired leader, returned as the company's General Manager and has implemented a major reorganization.