個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Splash Corporation (B): International Expansion
內容大綱
The Splash Corporation (A) case, product 9B06A014 focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care. The Splash Corporation (B) case focuses on international expansion and the introduction of a new line of nutraceutical products. Both cases are set between late 2005 and early 2006 but deal with very different issues.