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NEWAD (A): Evaluating a New Line of Business
內容大綱
The co-founder of NEWAD, a media company, is considering expanding his scope of operations from washroom advertising to include distributing free postcards. On one hand, offering an extra advertising vehicle to his clients would boost his topline results and would match the postcard offering planned by his larger competitor. On the other hand, launching a new line of business could distract his small firm from pursuing growth in its core business; procuring advertising sites and selling advertising space on washroom ads to advertisers.