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henderson bas
內容大綱
The director of client services at henderson bas, an interactive advertising company, was trying to decide how to set a price for the newly proposed campaign for Halpernia Industries, one of her clients. Though the strategic direction of the campaign had been agreed upon, Halpernia had rejected the two creative proposals already presented to it. The director was unsure how to set a price for the campaign. She needed to balance the need for the company to be profitable with the importance of maintaining the client relationship with Halpernia by deciding whether or not to charge Halpernia for the significant amount of work that had gone into the rejected proposals.