Mattel and the Toy Recalls (B)

This case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).

This case can be used to discuss:<ul><li>The complexity of multinational operations, particularly the issues of (i) coordination and control, (ii) oversights in global supply chains, and (iii) knowledge management and organizational learning.</li><li>The recall strategy and the various decisions involved in a recall situation.</li><li>Strategic decision making.</li><li>The stakeholders of a multinational corporation. </li><li>The values and ethics a multinational corporation should follow.</li></ul>The cases are appropriate for use in a number of undergraduate and graduate courses. They can be taught from a cross-enterprise perspective or from functional orientations, including:<ul><li>International management, to illustrate the complexities involved in managing global operations and the challenges of managing multiple stakeholders spread around the world.</li><li>Strategic management, to illustrate strategic decision making by discussing the effects of decisions and techniques to handle them.</li><li>Marketing and operations management, to illustrate issues surrounding product recalls and their effective management.</li><li>Communications management, to illustrate the importance of communication in crisis situations.</li></ul>

• Supply Chain Management
• Offshoring
• Outsourcing
• Product Quality
• Product Recall
• Multinational Enterprise Stakeholders
• the United States and China