個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Brand Equity
內容大綱
A market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.