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BP and Public Issues (Mis)management
內容大綱
BP's horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis and for managing. Readers of this article will learn what BP could and should have done differently.