個案資料
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Best Optical
內容大綱
The new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.
學習目標
There are several topics that can be discussed with this case:<ul><li>Competitive response.</li><br><li>Operations management.</li><br><li>Channel issues.</li></ul>