個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
LumiSmart (B): Answering the Call for Negawatts
內容大綱
This supplement to LumiSmart (A): Answering the Call for Negawatts explores how the development of the clean technology might be financed.
學習目標
This case series deals with the decision-making process of an established businessperson choosing whether to pursue an unproven but potentially groundbreaking new technology. It also covers the challenges of the commercialization of a new technology, from laboratory development through to testing and launch. Finally, the case invites students to consider value creation as it relates to pricing decisions.