學門類別
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Pioneer Corporation: The NEC Plasma Opportunity (B)
內容大綱
This case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.
學習目標
This case series is suitable for use in introductory and advanced strategy courses. It may be used to discuss environmental changes, how new markets and technologies evolve, and the fit between strategies and activities pursued by a firm. More generally, it offers an opportunity to consider a situation where changes in the business environment make what, at one point, appears to be a straightforward decision more complex in hindsight.