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Combatting Ethical Cynicism and Voicing Value in the Workplace
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Recent events such as the global financial crisis and the BP oil spill in the Gulf of Mexico have undermined confidence in the ethics of business institutions. Instilling company values is more important than ever, yet a values-driven culture cannot be created with rules and mission statements alone. This article, in seeking an approach to ethics and compliance that engages both employees and leaders, proposes a five-step Giving Voice to Values (GVV) approach that includes reframing key questions in conflict situations, pre-scripting responses to value conflicts, and peer coaching.