學門類別
最新個案
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Pursuing Cadbury (B)
內容大綱
This case is a supplement to Pursuing Cadbury (A).
學習目標
There are several topics that can be discussed with this case:<ul><li>Cadbury's value to Kraft from a strategic perspective.</li><li>Competition in the global chocolate industry.</li><li>Determing what price Kraft should offer for Cadbury.</li><ul>