個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pursuing Cadbury (B)
內容大綱
This case is a supplement to Pursuing Cadbury (A).
學習目標
There are several topics that can be discussed with this case:<ul><li>Cadbury's value to Kraft from a strategic perspective.</li><li>Competition in the global chocolate industry.</li><li>Determing what price Kraft should offer for Cadbury.</li><ul>